Steve Chou is an eCommerce podcast host, eCommerce store owner, and former microprocessor designer. In fact, the microprocessor running the phone in your hand was likely designed by Steve’s team. All of that to say, Steve is a pretty smart dude. I recently saw Steve in San Diego at Social Media … [Read more...]
Episode 71 – Finding the Biggest Levers to Pull for Conversion Rate Improvements
My guest on this show is a legend in the eCommerce space. He’s the founder of the Shopify Agency, Ethercycle. He’s the host of the wildly popular Unofficial Shopify Podcast. And, he’s just an overall really smart dude. When most ecommerce companies consider conversion rate … [Read more...]
Creating Videos that Sell with Legendary DR Video Marketer Andrew Eckblad.
Video ads on YouTube, Facebook and Instagram continue to rank among the best performing ads right now for ecommerce companies. The difference between a great video and an OK video is HUGE. To really scale on any of those platforms though, you have to know how to craft a video that converts. … [Read more...]
Episode 69 – 7 Key Growth Factors for Google & Amazon in 2019
Chris Brewer - Co-Founder OMG Commerce There probably isn’t a more consistent rule in business or in life like the 80/20 rule. Usually, 80% or more of your results and success comes from just 20% of your efforts. I’m all about finding the 20% of activities, changes, etc. to focus on to … [Read more...]
Episode 68 – Design, UX and Conversion Boosters with Ross Beyeler
Ross Beyeler knows a thing or two about ecommerce sites that convert. He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper, Johnny Cupcakes, Assoline and more. We get into several key … [Read more...]
Episode 67 – 3 Keys to Ranking Better and Selling More on Amazon in 2019 with Tom Wang
Tom Wang is a true Amazon success story. He builds a very successful brand on Amazon after a pretty big crash and burn experience. Literally a “burn” experience as his first venture was in hoverboards. In this episode we breakdown Tom’s success and talk about what is relevant for growth … [Read more...]
Episode 66 – What’s Next for Amazon Sellers with Futurist Matt Ward
Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty … [Read more...]
Episode 65 – Holiday Recap & Prep for Next Year with Chris Brewer
The Cyber Five (Thanksgiving - Cyber Monday) this year broke all kinds of records and was an interesting departure from years past in several ways. In this episode I welcome back to the podcast my business partner, Chris Brewer. We look at this holiday shopping season from a few different … [Read more...]
Episode 64 – Leveraging Affiliate Marketing for Massive Growth with Nate Lind
If you’re like me then you’re not overly familiar with affiliate marketing. It is a bit of a mystery for a lot of us marketers and ecomm entrepreneurs. However it does have some huge positives: Scalable: Once you attract the right affiliates and have the right offer, you can go from 0 to … [Read more...]
Episode 63: Secrets of Scale – Tips from the Rapid Growth of Click Funnels
Recently I had a chance to catch up with my friend and fellow entrepreneur, Dave Woodward. Dave is the Chief Business Development Officer at ClickFunnels. He’s a motivator, a marketing mastermind, and an all around awesome guy. I first met Dave in 2009 or so when my business partner, Chris … [Read more...]