To scale an ecommerce business you can’t be a one-trick pony when it comes to traffic generation. Pushing past 7 figures into 8 figures and beyond requires a focus on reaching customers at every stage of the shopping funnel. Having a “hodge podge” mix of campaigns won’t cut it either. You need a … [Read more...]
Episode 46 – Instagram and Influencer Marketing for Ecommerce with Ross & Rachel
I know what you're thinking…Ross and Rachel?!? From Friends? Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media.One of the topics that I'm super interested in is influencer marketing. What was made popular by the Kardashians is … [Read more...]
Episode 45 – The Math Behind Your Marketing with Chris Mercer from MeasurementMarketing.io
Even if you're not a numbers person, you need to understand the math behind your marketing. The good news is that this is not nearly as complex as it seems.This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics. But you do need to know the story your data is … [Read more...]
Episode 44 – Facebook Messenger Marketing with Dan Gamito from ManyChat
For most marketers, Facebook Messenger is the ultimate black box. What is it really? How are customers using it? What's a marketer to do with it? These are a few of the many important questions that marketers may have a hard time answering.The temptation for some marketers is to treat … [Read more...]
Episode 43 – How Purple Mattress Leveraged YouTube Ads for Explosive Growth
I've been looking forward to this interview for months. I met Bryant Garvin at Ezra Firestone's Blue Ribbon Mastermind in Nashville back in January. Hearing the details of how Bryant and team leveraged YouTube (as well as other channels) to achieve massive scale at incredible speed blew me away. … [Read more...]
Episode 42 -Top 10 X Factors that Separate Successful eCommerce Companies from the Rest
Today I’m excited to welcome back my business partner and the co-founder of OMG Commerce - Chris Brewer.Chris Brewer is a seasoned entrepreneur who’s successfully started and sold multiple businesses in the advertising and marketing space. In 2010 he and I started OMG Commerce. Since then we’ve … [Read more...]
Episode 41 – In the Amazon Trenches with John Bullard Sr – Brand Registry, Fulfillment and Multiple Streams of Traffic
Amazon truly is a jungle. Legitimate competitors are chomping at your heels vying for your rankings and clicks. Unscrupulous and even fraudulent competitors are wreaking havoc and forcing a “race to the bottom” with product prices. In this episode I interview John Bullard Sr. John has a … [Read more...]
Episode 40 – Amazing Feats of Strength and eCommerce Growth with Logan Christopher of Lost Empire Herbs
Logan Christopher doesn’t do anything halfway. He’s one entrepreneur you likely wouldn’t want to challenge in a test of strength. Logan is thin but deceptively strong. He’s deadlifted 505 lbs, rack pulled 1,000 lbs. In his spare time, he juggles flaming kettlebells and pulls fire trucks with his … [Read more...]
Episode 39 -Getting The Most From Amazon in 2018 with Brandon Andrews and Chris Tyler
Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist.As we close out 2017 we do so with two record sales days under our belts. Black Friday and Cyber Monday both set online sales records. Amazon was a … [Read more...]
Episode 38 – New Facebook Ad Features Including Competitive Remarketing with Ralph Burns of Dominate Web Media
Few people know Facebook advertising like Ralph Burns and his team at Dominate Web Media. In this interview, we take a look at the latest features, strategies, and tactics working for eCommerce merchants on Facebook. This episode is rich in content and contains some real Facebook gold.Here’s a … [Read more...]