The company with the best data feeds wins. That’s maybe not the kind of comment you hear too often and it’s not going to be the headline for any motivational posters. But, there is some truth to it. On this episode my guest is Brian Roizen, Co-Founder and Chief Architect for Feedonomics, … [Read more...]
Episode 53 – Leveraging Sales Funnels Like a Boss with Brandon Poulin, CEO of Lady Boss
While I’ve spent most of my marketing career focused on driving traffic that converts, I know the importance of a good landing page and sales funnel. A few months ago I met The Lady Boss. Kaelin Poulin and her husband Brandon when I spoke at an event in Atlanta.I was struck by how good they’ve … [Read more...]
Episode 52 – Payment Plans, the History of Credit and Selling More to Millenials with Charlie Youakim from Sezzle
When I first met Charlie Youakim the CEO and co-founder or Sezzle I was surprised by a few things he told me: - Millennials prefer to pay with debit cards - Only 1 in 3 millennials have credit cards - Not having credit cards impacts the way millennials shop online and most don’t like the hassle … [Read more...]
Episode 51 – Tips for Better Lead Magnets, Exit Pops, and Page Takeovers with Lindsey Morando of Hello Bar
While exit pops, lead magnets, page takeovers are not necessarily new, I love the approach that Lindsey and her team at Hello Bar take to improve online conversions.I met Lindsey through a good friend of mine and was immediately impressed with her approach. She’s strategic in her use of … [Read more...]
Episode 50 – YouTube Remarketing for eCommerce with Brett Curry of OMG Commerce
If you aren’t using YouTube at least for remarketing - you’re missing out. With over 1 Billion monthly users and average session durations of over 40 min. (longer than what most people spend on Facebook in a day) YouTube has the attention of your prospects and customers. Not only does YouTube … [Read more...]
Episode 49 – Lessons from the Best Companies on Big Commerce with Tracey Wallace Founder of Doris Sleep
Tracey Wallace has a unique perspective on eCommerce. As Editor-in-Chief at BigCommerce she has the distinct privilege of rubbing shoulders with the top eCommerce brands on the BigCommerce platform. And the BigCommerce is home to some pretty impressive eCommerce stores such as Skullcandy, Cargill, … [Read more...]
Episode 48 – The Latest From Shopify and What it Means to You with Kurt Elster
Even if you’re on another platform you have to pay attention to what Shopify is up to. Now with over 500,000 stores using the platform, when Shopify makes a shift the whole industry feels it. I wanted to know the latest and greatest from Shopify so I invited on the King of Shopify … [Read more...]
Episode 47 – Scale Up with 7 Tips for Full Funnel eCommerce Growth
To scale an ecommerce business you can’t be a one-trick pony when it comes to traffic generation. Pushing past 7 figures into 8 figures and beyond requires a focus on reaching customers at every stage of the shopping funnel. Having a “hodge podge” mix of campaigns won’t cut it either. You need a … [Read more...]
Episode 46 – Instagram and Influencer Marketing for Ecommerce with Ross & Rachel
I know what you're thinking…Ross and Rachel?!? From Friends? Well, no, but this is even better (for your business). It’s really Ross Johnson and Rachel Bell of Trill Media.One of the topics that I'm super interested in is influencer marketing. What was made popular by the Kardashians is … [Read more...]
Episode 45 – The Math Behind Your Marketing with Chris Mercer from MeasurementMarketing.io
Even if you're not a numbers person, you need to understand the math behind your marketing. The good news is that this is not nearly as complex as it seems.This does NOT mean you need to be a math wiz kid, or a coder, or a master of analytics. But you do need to know the story your data is … [Read more...]