This is Jeff Bezos’ world…we’re just living in it. Or at least, that’s how it feels for an eCommerce merchant. It’s hard to overstate the continued growth, innovation, and reach of Amazon. With 214 distribution centers and growing. Sales growing at 20-30% per year. Forays into apparel, … [Read more...]
Episode 33 – Going from 0 to $3.5 Million in 1 Year with JD Crouse of Bolder Band
Going fast is fun. Just ask Ricky Bobby. "Hair on fire" type of growth in business can be a real rush. It can also be painful. In this episode, I interview JD Crouse the co-founder and Queso Grande (Big Cheese) of BolderBand.com - a trendy manufacturer and retailer of activewear … [Read more...]
Episode 32 – Top 10 Takeaways from Content & Commerce with Russ Henneberry from Digital Marketer
If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers.I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer. I had the privilege of "sharing the stage" with top brands like Casper.com, … [Read more...]
Episode 31 – Shopify Deep Dive What’s New and What’s Next with David Moellenkamp of Shopify Plus
Shopify just reached the milestone of powering over 500,000 online stores. Today on the show I interview David Moellenkamp a self-proclaimed automation geek, former long-time employee of BlackBerry and now the Director of Product at Shopify Plus.One of the goals I have for the podcast is to … [Read more...]
Episode 30 – WooCommerce & Conversion Boosters with Cody Landefeld
While it's not a platform I'm intimately familiar with, Woo Commerce is gaining market share fast. By some estimates, it's approaching 30-40% of online shopping carts. Largely because Wordpress powers approximately 26% of the web.In this episode, we dive into WooCommerce and some general … [Read more...]
Episode 29 – Amazon & Multichannel Success with Chad Rubin of Skubana & Top 250 Seller on Amazon
Dubbed the "eCommerce Renegade" Chad Rubin is the author of the book Cheaper, Easier, Direct and is one of the top 250 Amazon Sellers in the world.With over 2 million sellers on Amazon worldwide, cracking the top 250 is no small task. But that's not Chad's only day job. He's also the CEO of … [Read more...]
Episode 28 – Lessons from Shark Tank and Beyond With Steven Sashen of Xero Shoes
The story behind Xero Shoes is a crazy one. World-class sprinter over the age of 50 gets hurt, takes advice to start running barefoot and immediately sees improvements. Then goes on to design a prototype for a barefoot running sandal that would soon land him a spot on ABC's hit show Shark Tank. … [Read more...]
Episode 27 – Mastering YouTube Ads with Tom Breeze of Viewability
As you know, we are huge fans of YouTube ads. At OMG Commerce we run a lot of Shoppable TrueView campaigns - the joining of YouTube and Google Shopping (for more info on Shoppable TrueView check out Episode 10).Tom is the CEO of Viewability and a master of YouTube ads. He's built very … [Read more...]
Episode 26 – B2B eCommerce Trends with Darren Sepanek & Carrie Weidenbach of E7 Solutions
B2B eCommerce is poised to explode in the coming months. In fact, Forrester predicts that B2b eCommerce will be twice the size of B2C eCommerce by 2020. If you are a B2B company or if you're a service provider working with B2B companies, or if you just want to see how B2B will shape eCommerce - … [Read more...]
Episode 25 – 5 Steps to Killer Facebook Ad Campaigns with Molly Pittman
Facebook ad spend has skyrocketed in recent years to the point that Mark Zuckerberg announced recently that this year they may "run out" or ad space causing rates to go up (techcrunch article). For online merchants, it's often the number 2 or even number 1 traffic source with Google usually taking … [Read more...]