Today we take a deep dive into Amazon from two unique perspectives - from that of a very successful seller and that of an Amazon Ad Specialist.As we close out 2017 we do so with two record sales days under our belts. Black Friday and Cyber Monday both set online sales records. Amazon was a … [Read more...]
Episode 38 – New Facebook Ad Features Including Competitive Remarketing with Ralph Burns of Dominate Web Media
Few people know Facebook advertising like Ralph Burns and his team at Dominate Web Media. In this interview, we take a look at the latest features, strategies, and tactics working for eCommerce merchants on Facebook. This episode is rich in content and contains some real Facebook gold.Here’s a … [Read more...]
Episode 37 – Going Head to Head with Amazon and Thriving with John Fillmore of Chegg.com
In 2009 Chegg was one of the leaders in the online college textbook market. They offered college students the ability to rent textbooks online for a fraction of what they could pay at the campus bookstore. Word of mouth from delighted students and strong online marketing efforts fueled rapid … [Read more...]
Episode 36 – Leveraging Facebook Live and Recorded Video for Growth w/ Michael Stelzner of Social Media Examiner
Few people have mastered social media marketing like Michael Stelzner. Michael is the founder of Social Media Examiner, one of the most visited social media marketing websites on the planet. He’s also the host of the Social Media Marketing podcast. He started the podcast in 2012 and has since … [Read more...]
Episode 35 – Building an Ecommerce Skincare Empire from Scratch with Jared Mitchell
This is part of the "how I did it" series where we interview successful eCommerce entrepreneurs and dig into the tactics and strategies that propelled them ahead of the pack. This interview with Jared Mitchell, Co-Founder of Skincare by Alana, is a great example of building a community, … [Read more...]
Episode 34 – How To Survive in an Amazon World with Andrew Youderian of Ecommerce Fuel
This is Jeff Bezos’ world…we’re just living in it. Or at least, that’s how it feels for an eCommerce merchant. It’s hard to overstate the continued growth, innovation, and reach of Amazon. With 214 distribution centers and growing. Sales growing at 20-30% per year. Forays into apparel, … [Read more...]
Episode 33 – Going from 0 to $3.5 Million in 1 Year with JD Crouse of Bolder Band
Going fast is fun. Just ask Ricky Bobby. "Hair on fire" type of growth in business can be a real rush. It can also be painful. In this episode, I interview JD Crouse the co-founder and Queso Grande (Big Cheese) of BolderBand.com - a trendy manufacturer and retailer of activewear … [Read more...]
Episode 32 – Top 10 Takeaways from Content & Commerce with Russ Henneberry from Digital Marketer
If you want to up your eComm game then you have to be paying attention to leading eComm brands and eComm marketers.I just got back from speaking at the 2017 Content & Commerce Summit put on by Digital Marketer. I had the privilege of "sharing the stage" with top brands like Casper.com, … [Read more...]
Episode 31 – Shopify Deep Dive What’s New and What’s Next with David Moellenkamp of Shopify Plus
Shopify just reached the milestone of powering over 500,000 online stores. Today on the show I interview David Moellenkamp a self-proclaimed automation geek, former long-time employee of BlackBerry and now the Director of Product at Shopify Plus.One of the goals I have for the podcast is to … [Read more...]
Episode 30 – WooCommerce & Conversion Boosters with Cody Landefeld
While it's not a platform I'm intimately familiar with, Woo Commerce is gaining market share fast. By some estimates, it's approaching 30-40% of online shopping carts. Largely because Wordpress powers approximately 26% of the web.In this episode, we dive into WooCommerce and some general … [Read more...]